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Oolong Tea Market Size, Share – Industry Trend and Forecast 2017 – 2025

The report “Oolong Tea Market Size, Share – Industry Trend and Forecast 2017 – 2025”, has been prepared based on an in-depth market analysis with inputs from industry experts.

The objectives of this study are as follows:

  • To define, describe, and forecast the “Oolong Tea” market by type, application, component, delivery model, end user, and region

  • To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific      challenges)

  • To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market

  • To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders

  • To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World      (RoW)

  • To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies

Oolong Tea Market Introduction:

Oolong tea is highly grown in China, and the tea is a partly oxidized green tea which can range from green and black tea. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. The popularity of this Chinese tea has grown in the recent past in regions of Europe and North America. There are several varieties of oolong such as the Dan Cong which is the one of the higher grades of oolong tea and is often sold at premium prices. Another variety known as big red robe because of its deep flavor, is more oxidized oolong tea, and has a black tea appearance, this variety is one of the most widely available oolongs. The popularity of each variety is growing with a rise in healthy eating and drinking trends and is estimated to drive a strong growth in the global oolong tea market in the forecast period.

Oolong Tea Market Segmentation:

The global oolong tea market is segmented on the basis of its product type, nature, distribution channel, and region. The product type segment of oolong tea includes verities of oolong tea including; Big red robe, iron buddha, dan cong tea, ali shan, other oolong varieties.

Based on nature of oolong tea, the matket is segmented as organic oolong tea and conventional oolong tea. Furthermore, based on the distribution channel, global oolong tea market is segmented as direct sales, online retail, supermarkets/hypermarkets, and specialty stores including natural food stores. Among which, sales through the Internet is expected to grow which is due to the increasing popularity of the health teas such as oolong, and matcha tea on social media. Specialty stores are also expected to increase its revenue shares over the forecast period due to the increase in number of establishments in Western European and North American region.

Oolong Tea Market Regional Outlook:

In China, consumption increased at a significant rate over the decade, and accounted for approximately one third of world tea consumption. India, with the second highest consumption was the second largest tea consumer this year, accounting for approximately one fifth of the global total. This rise is tea consumption is significant to the growth of allied tea segments including oolong tea. On the basis of regions, the oolong tea market is segmented as following key regions; North America, Latin America, Western Europe, Asia Pacific, Japan Middle East and Africa.

Oolong Tea Market Drivers and Trends:

Rising awareness among consumers about health benefits associated with consumption of natural products such as oolong tea, which helps in detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others are some of the major factors expected to likely affect consumer’s decision to buy oolong tea. Currently, consumers are more inclined towards self-medication due to rising penetration of Internet and social media. These factors are expected to drive growth of the market for oolong tea globally over the forecast period. Awareness about harmful effects of food products that are chemically processed is increasing among consumers. As an alternative to these, more people are turning towards organic food products.  For instance organic oolong tea is among the treading tea products available in the market. Chinese cuisines have witnessed high demand in the markets of U.S and Europe with food and beverages such as noodles, Chinese dumplings, and most popular among these is the Chinese tea. The Chinese tea is gaining popularity for being healthy food products. The demand for Chinese tea particularly oolong tea has been on a rise particularly in the U.S.

Consumers are spending more on tea beverage product as compared to tea alone, which indicates that consumers are shifting their preferences to a more convenient style of tea consumption. The green tea beverages with high popularity include cold brewed oolong tea. Owing to this factors, several large beverage companies such as Ito En have expanded the production and marketing of ready to drink (RTD) teas including RTD oolong tea

Oolong Tea Market Key Players:

Some of the key players participating in the global oolong tea market includes; Bigelow Tea Company, Twinings (Associated British Foods), Ceylon Organic Ltd., Teas and Thes (China) Ltd., Sierra Tea, Arbor Teas, Unilever PlC.,  Republic of Tea, Dilmah, Townshend’s Tea Company The Hain Celestial Group, Inc. ITO En., among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  ● Market segments and sub-segments

  ● Market trends and dynamics

  ● Supply and demand

  ● Market size

  ● Current trends/opportunities/challenges

  ● Competitive landscape

  ● Technological breakthroughs

  ● Value chain and stakeholder analysis

The regional analysis covers:

  ● North America (U.S. and Canada)

  ● Latin America (Mexico, Brazil, Peru, Chile, and others)

  ● Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and     Luxembourg)

  ● Eastern Europe (Poland and Russia)

  ● Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)

  ● Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.


Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market

  • Important changes in market dynamics

  • Market segmentation up to the second or third level

  • Historical, current, and projected size of the market from the standpoint of both value and volume

  • Reporting and evaluation of recent industry developments

  • Market shares and strategies of key players

  • Emerging niche segments and regional markets

  • An objective assessment of the trajectory of the market

  • Recommendations to companies for strengthening their foothold in the market